The Logo


The Lion- A symbol of strength.  I recognized the strength the people of the Favela communities exuded when visiting their communities and homes.  The inhabitants always displayed an infectious smile, sense of pride and powerful aura and ability to  ban together with the resources they have to help one another. 

The Dreadlocks and colored beads- A symbol of the creator of the brand's Afro- Caribbean heritage.

The Eye- The right eye is representation of the center of the Brazilian flag. The core mission of our company to raise money and create opportunity for the people of Brazil's Favela communities.